Local Search – SEO – PPC
Recommendations are powered by your opinions Every time you rate a place on Google, we get a better understanding of your likes and dislikes: sushi or steak; coffee or tea; a quiet room with a view, or somewhere near the pulse of city nightlife. Once we can discern your tastes, you’ll start to see recommendations in your search results of places chosen specially for you, with explanations of why you might like them. As you rate more places, you’ll see more and better recommendations anywhere you search for local results on Google -- at your computer or while on the go with your phone. Let’s say you like a particular sort of pub with old … [Read More...]
Carl Chapman, SEO – SEM
Internet Consulting & Strategy Building a successful website is a process, and we are here to see you through it. At Chapman Interactive, we understand that your website is an important part of your business and we can help you develop a strategy that leads to maximum results. The Internet has become the cornerstone of many businesses. Many times there is not an "on the shelf" solution to accomplish a goal. Other times, its hard to even know where to start. That is when Internet Consulting & Strategy from Carl Chapman can help. He has over 15 years of experience in Internet … [Read More...]
About Carl Chapman
Carl Chapman; Internet Strategist, Web Marketing & Search Optimization Professional
Education
M.Ed, Leadership Northern Arizona University – Flagstaff, Arizona
B.S. Broadcasting Northern Arizona University – Flagstaff, Arizona
Search Engine Marketing
| Google Adwords | Microsoft adCenter
Facebook | Yahoo Display Account Setup, Campaign Structure, Ads Quality Score Optimization | Account Tuning |
Audience Strategies | Follow, Remarketing
Keyword Development | Stemming Geo-targeting | Searcher Intent Content Based – Contextual Search Advertising |
Search Engine Optimization
| On-Page – Off- page SEO
Back link strategy | Internal Link Optimization Back Link Strategy Link Sculpting – Structured Nofollow |
File Structure – URL Review
KPI benchmarking Optimizing Site Architecture CSS | W3C Optimization |
Web Analytics
| Webtrends | Google Analytics
Marketing Intelligence – Competitive Analysis Channel Attribution analysis Campaign Tracking and AdWords Integration Funnel Visualization |
Cross Channel Attribution Analysis
Regular Expression Configuration Revenue Metrics | Motion Charts Event Tracking and Virtual Page views A/B or Multivariate (split) testing |
Email Marketing
| Lyris | ExactTarget
Event-triggered/transactional emails Deliverability optimization Message – Email template development |
Channel Performance & Optimization
Manage and grow email subscriber lists Sales process integration – Multi-message Segmentation - Behavior Segmentation |
Tools | Protocols | Hosted Solutions
| Dreamweaver
HTML | XHTML | FBML | XML | PHP JavaScript | CSS | .htaccess | MySQL | WordPress | Theme Implementation | Privacy and CAN-Spam Compliance |
Apache Server | Windows Server
Payment Gateways: Authorize.net | PayPal Prostores | Big Commerce | Amazon Stores Social Media Platforms: Twitter, Facebook Email Account Creation and Management |
Interactive Multimedia
| Interactive Producer – Project Manager
Skilled Photographer – Videographer Video Editing, Final Cut Pro, Imovie Executive Producer, Producer, Director – Web |
Producer: Software, Film, Video, Radio
Video – Audio Streaming Web Based Video Distribution: BrightCove, YouTube, uStream |
General Management
| Team building and development: Teams of up to 60
Budget Management: budgets to $1M Monthly Multiyear – Concurrent Project management: P&L responsibility | Business Plan Development |
Traditional Marketing – Broadcast, Radio – Print
Production and Web Budget Development Marketing Plan Development and Management Cross-functional Team Management |