Carl Chapman; Internet Strategist, Web Marketing & Search Optimization Professional
Education
M.Ed, Leadership Northern Arizona University – Flagstaff, Arizona
B.S. Broadcasting Northern Arizona University – Flagstaff, Arizona
Search Engine Marketing
| Google Adwords | Microsoft adCenter
Facebook | Yahoo Display Account Setup, Campaign Structure, Ads Quality Score Optimization | Account Tuning |
Audience Strategies | Follow, Remarketing
Keyword Development | Stemming Geo-targeting | Searcher Intent Content Based – Contextual Search Advertising |
Search Engine Optimization
| On-Page – Off- page SEO
Back link strategy | Internal Link Optimization Back Link Strategy Link Sculpting – Structured Nofollow |
File Structure – URL Review
KPI benchmarking Optimizing Site Architecture CSS | W3C Optimization |
Web Analytics
| Webtrends | Google Analytics
Marketing Intelligence – Competitive Analysis Channel Attribution analysis Campaign Tracking and AdWords Integration Funnel Visualization |
Cross Channel Attribution Analysis
Regular Expression Configuration Revenue Metrics | Motion Charts Event Tracking and Virtual Page views A/B or Multivariate (split) testing |
Email Marketing
| Lyris | ExactTarget
Event-triggered/transactional emails Deliverability optimization Message – Email template development |
Channel Performance & Optimization
Manage and grow email subscriber lists Sales process integration – Multi-message Segmentation - Behavior Segmentation |
Tools | Protocols | Hosted Solutions
| Dreamweaver
HTML | XHTML | FBML | XML | PHP JavaScript | CSS | .htaccess | MySQL | WordPress | Theme Implementation | Privacy and CAN-Spam Compliance |
Apache Server | Windows Server
Payment Gateways: Authorize.net | PayPal Prostores | Big Commerce | Amazon Stores Social Media Platforms: Twitter, Facebook Email Account Creation and Management |
Interactive Multimedia
| Interactive Producer – Project Manager
Skilled Photographer – Videographer Video Editing, Final Cut Pro, Imovie Executive Producer, Producer, Director – Web |
Producer: Software, Film, Video, Radio
Video – Audio Streaming Web Based Video Distribution: BrightCove, YouTube, uStream |
General Management
| Team building and development: Teams of up to 60
Budget Management: budgets to $1M Monthly Multiyear – Concurrent Project management: P&L responsibility | Business Plan Development |
Traditional Marketing – Broadcast, Radio – Print
Production and Web Budget Development Marketing Plan Development and Management Cross-functional Team Management |