Carl Chapman, SEO, SEM, SMO

Looking for a way to track a competitors display ads? Try using Moat.com. Its also nice for tracking your own campaigns. Techcrunch.com did a nice review. Take a look. http://techcrunch.com/2011/04/18/moat/

QBL – Quick Backlink Checker

Chapman Carl — Wed, 14 Dec 2011 19:18:28 +0000

QBL – Quick Backlink Checker is a tool designed to replace yahoo Site Explorer. A simple tool and a low price. More later

Writing Meta Tags

Chapman Carl — Thu, 25 Aug 2011 22:44:34 +0000

Writing Meta Tags

Even though the reader of a page does not see the Meta Tags, they have been influenced by them in advance of arriving at your page.

Anchorage Hotels - Hilton Downtown Anchorage Hotel, AK – Alaska

www1.hilton.com/en_US/hi/hotel/…Hilton-Anchorage…/index.do - Cached

Hilton’s Anchorage hotel in Anchorage, AK is a 10 minute drive from Ted Stevens International Airport, one block from the Alaska Railroad Depot and walking …

Meta Title

This is the result from a search for the term “Anchorage Hotel”. The line is Blue is from the Meta Title. The length is limited to 64 characters, including spaces and text.

Meta Descriptions

The text below in black is taken from the Meta Description of the page. There is a limit of 155 characters, including spaces and text, but I recommend keeping them to 140 characters.

The description should to be written in two parts, a lead summary and the description. The lead in should be just, 35 charters long. This is the part of the description that will be used in the SERP Sitemaps. Integrate the remaining 105 to 120 characters,

Lead with your primary Keyword, and try to use the secondary keyword phrases in the description.

Ideally, the Meta Description should use the Primary Keyword and one of the Secondary Keywords. Write with a call to action in mind and Theme using the Associated Keywords. In this example, the Primary Keyword was Anchorage Hotel. The Associated Keywords are “Ted Stevens International Airport”, “Hilton”, and “Alaska Railroad Depot”.

Body Copy

Simply, the best web writing follows the old newspaper style, Inverted Pyramid Writing. The first paragraph of a page provides a concise summary or abstract of the page content, followed by supporting content

Overview
What we are selling
Why We sell it and they need it
who benefits or its for
how to use it, benefit from it
Where to buy it

Writing and SEO

Chapman Carl — Thu, 25 Aug 2011 22:40:07 +0000

The goal of writing for SEO is make the process transparent to the reader. Focused writing will result in effective SEO. The following concepts are meant to be guides, not directions.

Keywords and Theme

The first step in writing a web page is to select keywords that describe the content and material you are creating. To check, conduct a search on Google using your selected keyword, do you find content similar to what you intend to create?

Each page should have one Primary Keyword and 2 to 3 secondary, supporting keywords or phrases. The Primary Keyword frames the topic, the Secondary Keywords support it.

Keyword Density – Usage

Keyword Density is often used to assure that the selected keyword is the most prominent word on the page. The thought is to help the search engines by repeating the keyword over and over. This might have worked 5 years ago, but it is not a good practice now.

To assure that the Search Engine understands the topic of your page, tightly theme the writing. Use the keyword in the Meta Title, Meta Description a Page Title, and in the name of the file.

Use the Secondary Keywords in paragraph headings and within the copy. Don’t be afraid to use the Primary Keyword where it is appropriate. To keep over use down, rely on the Secondary Keywords and synonyms.

Associated Keywords

Another technique is to use related terms that give clues to the meaning and intended theme of the page. For example, let say our Primary Keyword is “Dog Collar” and we don’t want to use the word again. An effective sentence that does not use the Primary Keyword might look like this one.

“Find a great selection of matching leashes in colors and styles that will make him the envy of the neighborhood dog park”.

The search engines know to associate collar and leash. The two words are associated.

WC3 Validation

Chapman Carl — Thu, 25 Aug 2011 17:07:14 +0000

Before SEO can be implemented on a given server, website or page, a technical review is required. The purpose is to assure that the page meets the basic requirements of recognized standards and practices. Good technical implantation of HTML, CSS and other scripts is the foundation of good SEO.

Validation is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantees that the web page will last as designed, even was web browsers change. Creating Web pages according to a widely accepted coding style also helps makes it easier to maintain in the future, regardless of staffing.

Finally, SEO is negatively impacted when sites don’t meet basic standard. For example, poorly implemented CSS can make text blank, potentially resulting in “clocking” penalties. Standards based pages are a good signal to the Search Engines of the quality of a given page and website.

Because many web pages are “added” to or based on outdated templates, 100% validation is seldom achieved. The goal is to make existing content the best it can be. Still, all new websites and templates should be designed to validate 100%.

WC3 Validations

WC3 HTML/XHTML – CSS Validation
- Verify Document Type
- Validate HTML
- Validate CSS, JS
- Validate XML
- Browser Compatibility
- P3P Privacy Validation
- RDF Validation

Email Marketing

Chapman Carl — Tue, 31 May 2011 02:36:16 +0000

Managed Full-Service Email Marketing Through ExactTarget

Chapman Interactive Inc, is part of the ExactTarget Partner Program. We offer, ExactTarget Managed Email Marketing account designed to provide you with a complete hands-off implementation of your eNewsletter and email marketing programs. You simply supply the content and your mailing list and we will create and deliver your email to your clients for you. After mailing, you will be provided with dashboard of real-time charts, graphs and statistics so you can track the success of each campaign. All work preformed is CAN-SPAM Act Complainant.

Managed Accounts
Digital Stamps From a .02

Email List Creation and Lead Generation

Need to build your list? We can help. Through targeted Lead Generation, we can help you find subscribers and guide them along the path to become clients. Our writers will develop content that motivates and retains your membership.

Management of Existing Contacts

Email Message Design and Message Creation

Custom Landing Pages Creation

We can custom design landing page(s) to look any way you want. We will design, create, optimize, position and implement your landing page(s) so you can instantly gather the information and customer intelligence you need to get more leads, subscribers & sales!

Landing Page Creation – A and B Version

Through A/B and Multivariate Testing

Through A/B and Multivariate testing, we will help you determine the messages and page designs that resonate with your clients. Utilize Google Analytics to determine and understand user behavior at a level not commonly available. We will help you understand the data, and recommend the best course of action to reach your goals

Behavioral List Segmentation

Through list segmentation, we will segments in your list so that it targets specific types of subscribers. These can be based on any subscriber demographics, as well as the subscriber’s behavior. Through our rule-based segmentation, we design advanced systems to meet your specific needs.

Detailed On Demand Real Time Reporting

ExactTarget provides a full set of tools that enable real-time reports allowing you to accurately measure the effectiveness of every campaign you send. See who is opening your email, what links they are clicking on, who forwards your message on to a friend. We will automatically manage your unsubscribe, bounce and spam actions. You will receive a list of those that have requested and even those that unsubscribed, marked you as spam, or have been removed due to bad address.

Social Media Networks

Chapman Carl — Tue, 31 May 2011 02:34:52 +0000

Chapman Interactive Inc, CII Will build an integrated Social Media Network, one that enables your message to reach across the web quickly, and cost effectively. The network can be operated by someone inside, or we manage your Social Media distribution network on your behalf. All you need to provide is enter the content you want distributed and the system will place it into the web. A weekly report will even monitor your Social Media presence on the web. Don’t have time to manage your network yourself? Chapman Interactive Inc, can do it for you. We will distribute your messages to your networks. We will even provide you with a monthly Reach and Message report. This will show you how you are doing and what your customers are talking about.

We can create a technical infrastructure to enable fast and easy interaction with your Social Media Network. You will have a single log-in control center. Enter the message once, and drive traffic to your content. The initial setup provides you with your choice of 3 social media networks, plus a distribution console. A partial list is located below.

Current Social Networks

Twitter
Facebook
Facebook Pages
Google Buzz
MySpace
Ning
GTalk Status
AIM Status
LinkedIn
Tumblr
Identi.ca
Brightkite
Plurk
FriendFeed
Jaiku
Blogger
Plaxo Pulse
Bebo
hi5
Xanga
WordPress.com
Delicious
Koornk
YouAre
Multiply
Yammer
Flickr
Vox
TypePad
StreetMavens
Posterous
Photobucket
Yahoo Profiles
Tagged
Yahoo Meme