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Carl Chapman's Resume
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Summary
As a Search and New Media Consultant, I assist organizations in
realizing the full potential of the Internet, through New Media
Marketing and Search Engine Optimization.
In December of 2002, I left my position with Vivendi Universal
to start Chapman Interactive Inc, a search marketing and
consultancy organization.
Our primary focus for the next 4 years was to generate real
estate leads for agents and mortgage brokers. We did this
through a number of highly ranked websites such as
www.arizonan.com and the use of Paid Search from Google,
Microsoft and Yahoo. Website traffic peaked at 1.2 million
visitors per year, resulting in 25,000 relevant leads annually
for our agents.
In addition to real estate lead generation, we also used
www.helpaboutcollege.com and other related sites to provide over
10,000 leads each year to educational organizations. Other areas
of experience include finance, law, travel and nutritional
supplements.
My understanding of Internet Marketing began in 1998, when I set
up t-bird.edu, Thunderbird’s first website. As part of this
project, I also was responsible for producing the site and
generating the international web traffic. Almost 10 years later,
I am still focused on the Search and Internet Marketing.
Carl Chapman’s Specialties:
New Media Marketing Integration
Paid and Organic Search Optimization
Internet Strategy Development
eCommerce Planning and
Implementation
Executive Producer, New Media
Experience
Search and New Media Consultant
Chapman Interactive Inc
(Privately Held; 1-10 employees; Internet
industry)
January 2003 — Present (4 years 10 months)
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As a Search and New Media Consultant,
I assist organizations in realizing the full potential
of the Internet, through New Media Marketing and Search
Engine Optimization.
Our primary focus for the next 4 years was to generate
real estate leads for agents and mortgage brokers. We
did this through a number of highly ranked websites such
as www.arizonan.com and the use of Paid Search from
Google, Microsoft and Yahoo. Website traffic peaked at
1.2 million visitors per year, resulting in 25,000
relevant leads annually for our agents.
In addition to real estate lead generation, we also used
www.helpaboutcollege.com and other related sites to
provide over 10,000 leads each year to educational
organizations. Other areas of experience include
finance, law, travel and nutritional supplements.
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Affiliate Marketer
QuinStreet
(Internet industry)
1999 — 2006 (7 years)
Executive Producer – Senior
Director Product Development
Vivendi Universal Games
(Public Company; 5001-10,000 employees;
Online Media industry)
February 2000 — December 2002 (2 years 11 months)
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Led the designed
and development of enterprise and desktop educational
software. Released ClassWorks, HyperStudio, and
SiteCentral version updates on schedule and within
budget. Developed product plans incorporating strategic
competitive analysis, budgets, and functional
specifications.
• Worked with unit peers, developed a multi-year budgets
of over $5 million, based on detailed sales forecasts,
marketing objectives, and development goals. Implemented
and managed approved budgets based on projected and
actual sales.
• Managed and led a staff of up to 40 full-time
employees and contractors. Coordinated staff development
based on strategic plans and objectives.
• Effectively identified, documented, and developed
skill sets for knowledge transfer. Los Angeles product
development operations ceased and responsibility
transferred to remaining east coast units.
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Director, New Media
Edutrek International
(Public Company; 501-1000 employees; Higher
Education industry)
July 1998 — February 2000 (1 year 8 months)
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In a startup
environment, designed, and provided project management
of instructional and telecommunication systems for four
new locations of American InterContinental University.
Simultaneously established and managed school marketing
and instructional websites. Through New Media marketing
efforts, generated leads at substantial savings to
existing ad programs.
• Developed and implemented Internet marketing program
utilizing email, banner, and early PPC ad buys. Directed
Internet ad buys of $2 million.
• Established national distance learning program and
obtained accreditation.
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Executive Producer
Terminal Countdown - Y2K
(Privately Held; 201-500 employees; Media
Production industry)
August 1998 — October 1999 (1 year 3 months)
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Created the
story of Y2K. "On the eve of the new millennium, the
American military are alerted of a long missing nuclear
missile hidden deep in the jungle which is set to go off
in January 2000, due to the millennium bug." Worked to
have the written and produced. After Y2K the film was
renamed Terminal Countdown. It is still in active sales
and rental.
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Director, Instructional Technology
Thunderbird
(Non-Profit; 501-1000 employees; Higher
Education industry)
July 1995 — July 1998 (3 years 1 month)
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Through
collaborative efforts led development of Thunderbird’s
first websites. Developed and managed web-marketing
efforts. Led group of six developers responsible for the
creation of Web based Intranet applications and Internet
site content. Developed strategic plans, budgets, and
policies related to information systems and
technologies.
• Supported the creation of a distance learning program
for Mexico.
• Designed and led development of communication and
technology infrastructure.
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Director, Distance Learning
Pensacola Junior College
(Educational Institution; 1001-5000
employees; Higher Education industry)
July 1994 — July 1995 (1 year 1 month)
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Led distance
learning programs, developed grants, expanded
instructional technology efforts.
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Manager, Media Services
Arizona State University West
(Educational Institution; 5001-10,000
employees; Higher Education industry)
July 1991 — July 1994 (3 years 1 month)
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Developed
instructional education programs, managed campus
distance learning, led video and multi media production.
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Director of Telecommunications
Mohave Community College
(Educational Institution; 201-500
employees; Higher Education industry)
March 1986 — July 1991 (5 years 5 months)
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Led distance
learning and instructional technology units. Managed
telecommunications and related technology. Taught video
production and related programs.
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Instructional Media Specialist
Washington Elementary School District
(Educational Institution; 1001-5000
employees; Primary/Secondary Education industry)
February 1984 — March 1986 (2 years 2 months)
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Managed
computers in the classroom, media labs and other
instructional technologies. Provided support to schools
and teachers.
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Operations Manager
SCA Services
(Public Company; 10,001 or more employees;
Transportation/Trucking/Railroad industry)
June 1982 — February 1984 (1 year 9 months)
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Managed drivers
and operations for the Chandler district.
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Technical Director - Master Control
KNAZ-TV
(Public Company; 51-200 employees;
Broadcast Media industry)
February 1980 — May 1982 (2 years 4 months)
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Master Control
and weekend Technical Director.
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Education
Northern Arizona University
M.Ed, Educaiton, 1992 — 1994
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Primary focus on
institutional leadership and administration
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Arizona State University
Business 1991 — 1992
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Graduate
coursework in marketing, small business management and
entrepreneurship
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Northern Arizona University
BS, Broadcasting, 1979 — 1982
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Worked full time
in television and media production
Activities and Societies: Student Government
(Inter-hall)
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