Google Web Analytics Package
Like other decisions you make in your business picking your keywords must to be based on data and thorough analysis rather than on gut instinct. So you need to know how web visitors find your website. More importantly, you need to know where the web visitors that become customers come from. Visitors that don’t convert, should not be targeted through advertising and SEO. Additionally, you must know how much it costs to get your converting web visitor. This is where Web Analytics come in to play.
As part of every engagement, Chapman Interactive Inc, (CII), provides insight and reporting to help you see and understand who comes to your website and who becomes a customer. Using Google’s free web analytics package, we set up everything you need, then we help you understand the data we gather. Through testing, we will help you to determine the keywords that will help you reach your goals. Over time, we will be able to help you find web customers, not just web visitors. And remember, your analytics account is included with your all engagement packages. Your monthly Google Analytics reports will provide:
- Cost per visitor and the keyword they use to find you
- Cost per conversion to customer by keyword
- Cost to convert a customer by PPC keyword
- Cost to convert a customer by natural or organic keywords
Putting Google Analytics to Work For You
CII will get to know your business and help you to determine and track your online marketing goals.
$500 One-Time Fee Google Analytics Setup
Just want us to setup Google Analytics for your site? If GA is already installed, we will tune or update the installation then, configure the report generator to send monitoring reports weekly via email. Each report will track a critical element of your websites performance. At the end of the first month, we will develop a detailed report on your sites performance and review it with you via a 30 minute phone conference.
- Site Usage: Visitor numbers, visits, average time on site, page views and bounce rate.
- Visitor Behavior: When they come, how long they stay and their home city or state.
- Keywords: The keywords visitors use to find you and the search engines that send them.
- Content: How much traffic do your top web pages get? What is the visitor’s path.