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SEO Consulting
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Linking
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• Latent Semantic Indexing
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Optimized Site Architecture
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Strategies for Developing Inbound
○ New Media And Social Marketing
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Outbound Linking Strategies
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Internal Linking Strategies And Structures
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Link Analysis
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Site Structure
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• Information Architecture
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Analyze Website Architecture
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Link Structure
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Assess Sites Spider Friendliness
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Develop And Evaluate Rss And Xml Sitemaps
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Page rank Distribution
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Website Analytics
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• Google Analytics
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Analyze Customer Behavior Using Omniture
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Websidestory
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Webtrends
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Analyzing User Behavior
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Understand Online Traffic Patterns
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Segment Customer Behaviors
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Define Data Requirements And Key Performance Indicators
• To Identify Opportunities To Optimize Results Around Usage, Page
Yield And Relevance Statistical Analyses And To Ensure
Actionable Learning Is Transferred
• Analyze Metrics To Make Ongoing, Iterative Corrections And
Improvements To Search Marketing Campaigns.
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Develop Kpi’s (Key Performance Indicators)
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Evaluate Sites With Ranking Problems
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Evaluating Website Copy For SEO Effectiveness
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Site Evaluation and Analysis
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Website Landing Page Testing
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• A/B Testing
• Multivariate Testing
• Taguchi Method
• Manage/Optimize Campaigns & Landing Pages
• Develop, Test And Refine Ad Text Copy
Paid Search
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• Ability To Conduct Strategic Paid Search For Optimization.
• Achieve Excellent Click-Through Rates, Conversion Rates, And/or
Brand Messaging
• Employ As Appropriate, Search Marketing Techniques Such As
Contextual Ads, Geo-Targeting, And Day- Parting.
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Paid Links
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CPM Buys
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Non-profit Sponsorships
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Memberships
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Directories
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Scripting Skills
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• HTML, CSS, Javascript, Xml
• XHTML/CSS Wireframe
• Implementing And Managing Cookies
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Standards and Compliance
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• W3C Standards
• ADA Accessibility Standards
• Search Engine Guidelines& Standards
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On-Page Search Engine Optimization Fundamentals
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• Utilizing Alt Tag
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Title Tags
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Descriptions.
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Optimize Web Pages Including Copy, Meta Tags, Alt Tags, And
Streamlining Code For SEO.
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Optimize Web Pages Utilizing HTML And CSS.
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Meta-Descriptions
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Keywords
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• Research and Selection
• Themes
• Density
• Key Phrase Research For PPC And SEO
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Server Based Skills
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• Effective Redirects
○ From Domain Registrars
○ In Windows
• IIS 301
○ In Unix
• .htccess Files
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Specialized SEO
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• SEO For Blogs
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SEO For Social Networking Sites
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SEO For Dynamic Web Sites
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SEO and Content Management Systems
Competitive Review
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• Keyword Ranking
○ Spyfu
○ Keycompete
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Link Review
○ Opti-Link
○ Yahoo Site Explore
○ Alexa
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Site and Keyword themes
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PageRank Flow
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Keyword Density
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Site Architecture
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Link Popularity
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